Young auto enthusiasts still buying

Upholstery Journal | February 2009

Auto enthusiasts in the 25- to 44-year-old age range are holding steady with specialty-equipment purchase plans, according to the Specialty Equipment Manufacturer’s Association (SEMA) Performance Parts and Accessories Demand Index (PADI). All other groups in the study fell 26 percent.

Additionally, consumers in this particular age group are more likely to purchase import vehicles over domestic, according to J.D. Power and Associates’ 2008 Initial Quality Study. Import-vehicle buyers have a higher median household income, which means that they are also more likely to spend money on specialty equipment over the next few months. These import-buyers also feel more confident about the economy in general, as opposed to domestic-buyers who feel less confident about their economic standing.

This PADI value means about 10 percent of adult drivers in the United States plan to purchase specialty equipment in the next three months.

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