Enduratex announces Berwick Tweed, first line from new British Ale Collection
UpholsteryJournalMag.com | February 21, 2013
Enduratex™ has announced the first line from its new British Ale Collection, Berwick Tweed.
“Berwick Tweed is an outstanding new offering that replicates the look of fabric,” said Jeff Post, vice president and general manager of Enduratex/China General Plastics Corporation of America. “It not only looks like fabric, but because of the brushed loop backing, which is the same as our Aspirations backing, the hand is soft and supple like fabric as well,” he added.
Berwick Tweed will launch with 20 SKUs.
Enduratex provides vinyl-coated fabrics to the automotive, hospitality, marine and healthcare industries. The company is headquartered in Mira Loma, Calif. Its parent company, China General Plastics Corporation, is headquartered in Taipei, Taiwan.