Robert Allen launches DwellStudio's debut outdoor collection
UpholsteryJournalMag.com | March 14, 2013
Robert Allen has paired with DwellStudio’s to create their first-ever outdoor line: Modern Bungalow. The collection pops of color and playful designs and feature DwellStudio’s signature midcentury modern vibe. Comprised exclusively of Sunbrella yarns for durability, Modern Bungalow can easily work for indoor and outdoor spaces alike.
“Modern Bungalow’s ‘retro-chic’ flavor is a huge trend for this coming season,” noted Robert Allen Senior Vice President for Design and Marketing, Jennie Wilde. “It’s always such a pleasure working with Christiane Lemieux, founder and creative director of DwellStudio, and the brand’s eye for ‘what’s next’ has helped create an especially fresh outdoor collection.”
Modern Bungalow pops of fuchsia and turquoise that emerge from saturated lime greens and deep navys. DwellStudio’s retro-chic aesthetic is well represented in the collection, with bold graphics of exotic foliage, modern geometrics, and classic and chic animal motifs.
“We’re thrilled to finally bring the DwellStudio signature mix to outdoor with Robert Allen and Sunbrella,” explained Christiane Lemieux, founder and creative director DwellStudio. “We created the Modern Bungalow collection around a few centerpieces-a wild jungle foliage and a graphic silhouette-then layered in trellises, stripes and rich textured solids. We wanted a look that combined the glamour of Hollywood Regency and Palm Springs with modern pops of color.”
Modern Bungalow is constructed entirely of Sunbrella yarns, giving it the necessary resilience to withstand outdoor conditions, but with a soft touch that could transition into indoor settings.