ENDURATEX™ issues FORBID Challenge
UpholsteryJournalMag.com | April 8, 2013
Enduratex™ has issued the FORBID challenge on everyday stains. FORBID, developed by Enduratex, is a topcoat for vinyl products that enhances beauty and performance.
“Vinyl is inherently a more cleanable product than other fabrics and has long been known for superior performance, but some stains are just harder to repel or get out, even for vinyl,” says Jeff Post, VP and general manager of Enduratex/CGPCA (China General Plastics Corporation of America). “We have attempted to develop a product like FORBID for more than two decades. Until now, we couldn’t get a product that wasn’t too glossy or one that didn’t change the hand of the fabric until now.”
FORBID increases stain resistance, while preserving the integrity of the fabric luster and softness. FORBID will be the featured topcoat on many Enduratex lines, beginning with INDEPENDENCE.
FORBID does not replace the Enduratex product, PRODURATEX, which increases cleanability and abrasion resistance for vinyl products. FORBID and Produratex topcoats are available through Enduratex distributors nationwide.
Enduratex, headquartered in Mira Loma, Calif., provides vinyl-coated fabrics to the automotive, hospitality, marine, healthcare and spa industries. Parent company, China General Plastics Corporation (CGPC), is headquartered in Taipei, Taiwan.