Visual merchandising in today’s economy

Upholstery Journal | June 2009

Furniture retailers are finding that product presentation is more important for attracting customers since the economic downturn. It’s being predicted that consumers this year will be less likely to come back to a storefront or shop if they are not impressed by visual presentation.

Consumers of specialty furniture are affluent, educated and discriminating. Laying out the sales floor so the best features of products carried are emphasized is a good place to start. Creating room vignettes and well-chosen groupings of furniture and accessories can create excitement for a purchase. Adding and updating collections exemplify quality within a business and keep customers returning. Tasteful signage placed around the show floor outlining other pieces available or custom work educate the customer and could spark interest. Accessories engage the customer, music creates an atmosphere and complimentary beverages or snacks add to the experience you create for customers.

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