Tips for better blogging

Upholstery Journal | June 2010

Blogging can be a great way to break into the social media craze and connect with customers both new and old. Not only does a blog provide information for readers, but it can be a great way to increase your understanding of social media.

First, start off with the best software for your needs. You can install blogging software on your existing website, or use an outside application hosted by a provider, such as www.blogger.com.

Once the blog is up and running, make sure to create a marketing plan. Know if it is intended to increase sales, build your brand or communicate with customers. Keeping the blog up-to-date is another important factor. Set an update schedule and stick to it. Preparing entries ahead of time and assigning a team to share the responsibilities can give your blog a headstart.

Remember to keep things personal while still grabbing readers’ attention. Intriguing titles can pull in readers who would otherwise skim over the blog. And remember, posts don’t have to be long, but they should be informative and friendly.

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