Four-fifths of consumers shop online for furniture

Upholstery Journal | August 2009

Online search engine Google has researched and reported that 81 percent of consumers indicate the internet is their top source of information for home furnishings. Of that 81 percent, 34 percent use Google to research furniture and comparison shop four times or more before making a purchase; 10 percent comparison shop online 10 times or more before purchasing. Google also found that 53 percent are looking for savings and discounts, and 46 percent for coupons. Considering this information, increasing your business’s online presence is a good idea. Here are a few tips:

• Update your website
• Create an e-newsletter
• Post coupons on your website and in e-newsletters
• Invest in search engine optimization
• Clean up your e-mail list.

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