Enduratex and The Custom Shop team up on customized car

UpholsteryJournalMag.com | October 15, 2012

Enduratex and The Custom Shop have teamed up on a customized street car. Featuring a blue two-tone leather interior, the Pro Touring 1971 Hemi Cuda Convertible will be showcased at this year’s SEMA Show at the Las Vegas Convention Center, Oct. 30-Nov. 2.

The Cuda’s upholstery modifications include Enduratex vinyl from the Santa Fe Suede collection and the Windsong catalog. Other features include a custom paint job with a blue pearl top coat, painted black Hemi stripes and a shaker hood.

“Seeing our products displayed in unique custom applications, such as the Custom Shop’s interior treatment on the Barracuda, demonstrates the versatility and extensive options within the Enduratex product library,” said Jeff Post, vice president and general manager of CGPC America.

The car will be located in the Center Hall inside of the trade show between the North hall and the Central halls.

Enduratex provides vinyl-coated fabrics to the automotive, hospitality, marine and healthcare industries. The company is headquartered in Mira Loma, Calif. Its parent company, China General Plastics Corporation, is headquartered in Taipei, Taiwan.

Source: Enduratex

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