Phifer launches new website and social media presence
UpholsteryJournalMag.com | December 6, 2013
Phifer Incorporated recently launched its updated website. The website for the leading global manufacturer of energy-saving sun control fabrics features a new layout and a more user-friendly, interactive experience. Earlier this fall, Phifer also launched its presence on Facebook and YouTube.
“Phifer.com is designed to be a key resource and information hub not only for our customers and consumers, but also for designers, specifiers, and suppliers,” says Mark Edwards, Phifer’s Senior Executive Vice President & Chief Marketing Officer. “As these audiences increasingly move to the internet via our website or social media platforms, our goal is to provide them with the information they need as quickly and easily as possible.”
The updated site will feature various simplified charts and guides outlining key features, benefits and capabilities that help take the guesswork out of the product selection process. There will also be a product section to allow visitors to see close-up views of fabric swatches, colorways and designs in addition to technical specifications. Foreign language options in Spanish, German, Chinese and Arabic will also be available for international visitors.
"Phifer is known as an innovator, customer service leader and significant global exporter of its products, so we will strive to be a leader in the interactive marketing arena to make it easier for our customers to communicate with us,” says Edwards. “We are excited about this chapter in our history.”