Solid customer relationships is the underlying goal in successful sales.
A variety of techniques to solve the balancing act of upholstery supply and demand.
The quality of your estimates has an impact on your bottom line.
When time is money remember the components of an efficient work environment.
Reviewing how we created a marketing plan started me thinking of our humble beginnings.
The upholstery industry in the U.S. is experiencing a generational shift in consumers.
Upholsterers must change business habits to capture Generations X and Y.
Most upholstery businesses are making a mistake right now in these tough times.
With over 30 million people more than the Baby Boomers, X and Y have the most influence on consumer goods in American society.
Potential customers are trying to decide whether or not to choose you.
Traditional marketing tactics meet modern methods to influence customers.
You can reap benefits by networking.
Resources to help your online marketing ideas.
Upholsterers have the opportunity to build business and step to the forefront of their industry by appealing to Generations X and Y.
Arguably, saving and investing for a comfortable retirement has never been more difficult and complex than it is these days.
Everyone from pop psychologists to business gurus is flooding the internet and landing their faces on the display tables right inside the door of your favorite big box bookstore. Everybody wants to help you make it through this tough economy, don’t they? Who to believe?
Tempting as it might be to drop your prices or sell a cheaper product, there is a chorus of voices out there all singing the same song: “Don’t do it!” Amid the cacophony are these useful bits of conventional wisdom:
> Customers have a short memory when it comes to price cuts. If the economy improves and you try to return to your pre-panic pricing, your customers might not come with you.
> Price is important, but if your customers are not satisfied with the quality, they will think they paid too much.
> You don’t have to exceed customer expectations; just make sure they are never disappointed.
> What’s your company’s stickiness level? Real loyalty goes beyond transactions to a mutually beneficial relationship that improves your customers’ competiveness, too.
> When customers get pickier, mediocre products or poor customer service fall by the wayside.
> In a bad economy customers want to feel safe. That means they will always go back to the companies they trust. Yes, integrity trumps even price.
From “Start and Run Your Own Business,” by Alan Le Marinel, reprinted on www.howto.co.uk.